Imagine running a high 7-figure business with over 300,000 followers on social media, then launching a podcast. How many downloads would you expect? 100,000? 150,000? What about…10?
We’ve all been there: we spend a TON of time pouring blood, sweat, and tears into a project just to have it launch to crickets. That’s exactly what happened to Yong-Soo Chung with his podcast. Despite the social following, no one cared about his show.
But instead of wallowing in self-pity or shutting the show down, Yong-Soo took action. He reactivated his 12-year dormant Twitter account, and started basically from scratch, growing to 20,000 followers in less than a year.
Now he has a great process for getting people from Twitter to his newsletter, to his podcast.
We’ll cover his entire journey and more. Plus, in the PRO show, we exchange notes on our production processes!
- Have a clearly defined niche, and know how to reach people in that niche. Yong-Soo’s initial problem was a mismatch between his businesses and his show. Once he started to find people in the right niche, he started to find listeners.
- Share personal stories – these are the things that resonate with people, no matter what platform or niche. By being a little vulnerable, people will want to learn more about you and your story.
- Continuously hone your target avatar and make sure to grow your show to serve your audience and yourself. You need to be interested in the show – after all, that’s how you tell a good story.
Until next time,
The Podcast Systems Guy